![]() Some studies suggest you only have seven seconds to draw attention to your content on social media. The most important part of telling a story on Twitter is about getting someone’s attention. Whilst it is a great platform to distribute thoughts, respond to questions, and generate traffic to your website, it can also be a place for stories. ![]() When it comes to social media, particularly Twitter, creativity can easily be overlooked. Dialogue is possible on the platform and users often engage with each other but this still mostly remains about short interactions. Audiences expect short bursts of information and will decide if they wish to follow or interact further. Twitter is a platform about concise clarity and getting your point across in a direct way. You will also discover Gen X are using the platform in large numbers too and a smaller percentage of Gen Z and Baby Boomers who remain more prominent on other platforms (TikTok and Facebook respectively). Gen Y are the highest percentage of Twitter users but they are far from the only users of the platform. For the purposes of this toolkit, we are using terminology that defines audiences with the following demographic terminology: Baby Boomers, Gen X, Gen Y and Gen Z. However, understanding the broad trend of a generation’s approach to a platform is useful to understand the audiences you are most likely to find there. When looking at audience engagement by generation it is important to keep in mind it is not definitive of everyone’s behaviour. You will find more detail on this within the platform finder. If you are specifically looking to expand your understanding of Twitter’s features and navigation then take a look at this guide:Īcross the Digital Engagement Toolkit, we are looking at who engages with a particular platform by generation. Sprout Social – The ultimate social media for museums guide If you are familiar with the platform but are interested in learning more before approaching storytelling on the platform, then this guide may provide useful insight: Museum Next – Tips to get your museum started with social media If you are using Twitter for the first time consider reading the following guide for beginners: ![]() You will find many relevant accounts by searching #ArchivesTwitter. Popular Twitter accounts share useful information and interesting thoughts and ideas. Much of the content is responsive, as users react to real-world events and each other. Many Twitter users also use the platform to keep up to date with politics, news and events and as an opportunity to speak to the world and see who responds. It is popular due to its purposeful easy read design that enables you to view hundreds of tweets in a short space of time. People use Twitter to follow and connect with colleagues, friends, interesting people, celebrities and organisations. Twitter is a social media platform and is sometimes referred to as a microblogging platform due to the 280-character limit of a tweet. ![]()
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